Advertising

Brilliant Move.

Role: Creative Director - Client Side

Agency: 1 Trick Pony

Insight: Brightline, had just been open for little over a year, and not everyone knew there is was a smarter, easier and stress-free way to get around Florida, yet.

Approach: Make the audience feel like taking the train is a good idea. The overall concept used a brilliant positioning as a fist-pump after solving something that would normally be a traveling point of frustration– while giving slightly cheeky, bright and fresh tone. A, “Wow, look at that!” kind of feeling.

Car free. Carefree.

Role: Creative Director

Agency: Brightline Creative Team

Concept: Teri Hernandez

Motion Graphics: Carlos Poveda

Copy: Jill Preston

Insight: The state of Florida is a car driven culture and traffic is one of the biggest roots of stress. Yet a lot of its residents do not consider alternative transportation, mostly because they think the current options are unsafe and too difficult to navigate.

Approach: Target digital media consumers by creating a short educational piece that is flashy enough to catch potential guests attention while weaving a story that shows there is another way to go through things.