Experiential Design

Brightline Stations.

Role: Creative Director / Lead Designer

Scope: Various Projects

 

With three stations built across an 80-mile corridor, the touchpoints for brand moments seemed endless. From basic way-finding to other more creative projects, the goal was to retain continuity of the Brightline brand ethos overall.

Some of these project included:

  • Signage for Kids Areas, Platforms and Family Rooms

  • Large format maps with destinations / things to do

  • Luggage Carts and Sizers.

  • Pop-Up Retail Areas

Maps.png
Platform-Signage-1.png
 
Brightline2.png
Kiosk.png
 
 
Luggage Cart.png
 

Brightline Trains.

Role: Creative Director / Lead Designer

Scope: Special Partner Trains

 

With a main product running alongside some of the most transited streets in Florida, it was a matter of time the idea of creating co-branded trains came to mind for the leadership team.

Working alongside brands like the Keith Haring Foundation, Lilly Pulitzer and FPL , a set of guidelines were created that allowed trains to be wrapped completely while preserving the Brightline brand enough to be recognized. The result proved to be consistently stellar.

Keith Haring.png
 
 
Lily Train.png