Digital and Web

Brightline Website + Mobile App

Role: Creative Director

Designer: Brightline Creative Team

Development: VERB

 

A complex booking platform with hundreds of pages, the design of the Brightline website and app included creating WordPress and Drupal layouts for:

  • Homepage

  • Booking Flow

  • Offers Pages

  • Shop

  • Corporate B2B Product Pages

  • Destination Pages

  • Press Room

  • Blog

All wireframes, UX and UI were done in-house. A comprehensive and dedicated Ui Guide was created for all branded digital media, that can be found here.

Homepage.png
Website.png
APP.png

Brightline Digital Display Systems

Role: Creative Director / Lead Designer

Designer: Brightline Creative Team

Development: LUX Interactive

 

Following the disruptive nature of the brand, technology constituted a big part of the guest experience in-station. All design for digital outlets was done in-house.

Outlets included:

  • Ticketing Kiosks

  • Digital Screens for Train Schedules + Marketing

  • Turnstiles

Self-Ticketing Kiosk

Self-Ticketing Kiosk

 
 
Turnstiles

Turnstiles

Triggered Guest Messaging and Train Schedules

Triggered Guest Messaging and Train Schedules